shop window

/'ʃɔp'windou/
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shop window

A child presses their nose against the shop window to look at the toys inside.

Definition

Noun: A shop window is a large window at the front of a store, facing the street or a public area. Its primary purpose is to display products or merchandise in an attractive way to entice potential customers to enter the store and make a purchase.

Usage

The term "shop window" is used to refer to the physical display area of a store. It is a compound noun. It is commonly used in British English; the American English equivalent is typically "store window."

Examples
  • The new dress collection was beautifully arranged in the shop window.
  • We stopped to look at the toys in the shop window.
  • The bakery's shop window is always full of delicious-looking cakes and pastries.
Advanced Usage
  • Figurative Use (Metaphor): "Shop window" can be used metaphorically to describe something that serves to showcase the best qualities of a person, organization, or place, often to create a favorable impression.
    • Example: The new art gallery is a shop window for the city's creative talent.
  • Idiom: "To have everything in the shop window": This idiom criticizes someone for being all show and no substance, or for revealing all their plans or abilities upfront, leaving nothing in reserve. It suggests superficiality.
    • Example: Be careful in the negotiations; don't have everything in the shop window in the first meeting.
Variants and Related Words
  • Store window (noun): The American English equivalent of "shop window."
  • Display window (noun): A more formal term with the same meaning.
  • Shopfront / Storefront (noun): Refers to the entire front exterior of a shop, including the window and entrance.
Synonyms
  • Display window
  • Showcase (can be used for both a physical glass case and a metaphorical display)
  • Vitrine (a more formal term, often for a glass display case)
Related Phrases
  • Window shopping: The activity of looking at goods in shop windows without intending to buy anything.
    • Example: We spent the afternoon window shopping on the high street.
shop window

A child presses their nose against the shop window to look at the toys inside.

Noun
  1. a window of a store facing onto the street; used to display merchandise for sale in the store

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